Home / About Us
At Sada, we believe jewellery is more than an accessory — it is a reflection of emotions, memories, and moments that stay with you forever.
Rooted in our journey from Odisha and shaped by a vision to create something meaningful, Sada was built with a simple intention: to offer jewellery that feels personal, honest, and timeless.
We specialize in lab-grown diamonds and silver jewellery, combining modern innovation with classic elegance. Our approach is thoughtful and responsible ~ bringing you designs that not only look beautiful but also align with the values of today’s generation.
Every piece at Sada is crafted with attention to detail, quality, and purpose. Whether it’s a celebration, a milestone, or an everyday moment, our jewellery is designed to become a part of your story.
What truly defines us is our commitment to transparency, trust, and lasting relationships. We don’t just create jewellery ~we create experiences that stay with you.
As we continue to grow, our focus remains the same:
to stay true to our values and create something that lasts… Sada ke liye.
For me, Sada is more than just a brand ~ it is an expression of emotions and meaningful connections. From the very beginning, our intention has been to create jewellery that becomes a part of people’s most special moments.
Carrying our roots from Odisha, we continue to build Sada with passion, care, and a deep understanding of what jewellery truly represents in people’s lives.
I believe jewellery should not only look beautiful, but also feel personal and timeless. That is why every design and every collection at Sada is created with an emotional connection in mind.
Each piece is a promise of elegance, trust, and a lasting bond.
Because some things are not meant just for today…
they are meant to stay Sada Ke Liye.
Dr. Epari Madhusmita Patra, Director
Moving from Odisha to Delhi NCR has been more than just a geographical shift for me it has been a journey of vision, persistence, and belief. I always wanted to build something that goes beyond business, something that earns people’s trust.
With Sada, the idea was simple — to create jewellery that is not just worn, but felt. Choosing lab-grown diamonds and silver reflects that vision modern, responsible, and meaningful.
This is our first venture in Delhi NCR, but the effort, patience, and determination behind it go back a long way.
To me, true luxury is not just about design it is about honesty, transparency, and consistency.
And Sada stands for exactly that something that stays with you… Sada Ke Liye.
Epari Sridhar, Director
At Sada Ke Liye, our values are deeply rooted in a century-old legacy of trust, integrity, and craftsmanship, while embracing a forward-thinking vision of sustainable luxury. We are committed to offering lab-grown diamond and silver jewellery that reflects not only brilliance and elegance but also responsibility and ethical practices. Every piece we create is guided by precision, innovation, and a passion for excellence, ensuring it stands the test of time. With a strong customer-first approach, we aim to build meaningful relationships and deliver experiences that go beyond jewellery. Our philosophy is simple — to create designs that are timeless, conscious, and crafted to be cherished forever, Sada Ke Liye.
Sada Ke Liye is a modern expression of timeless elegance, born from the legacy of Epari Sadashiv Jewellers, a name that has been synonymous with trust, purity, and craftsmanship since 1921.
© 2026 Sada Ke Liye. All Right Reserved
