{"id":971,"date":"2024-06-14T14:27:05","date_gmt":"2024-06-14T14:27:05","guid":{"rendered":"https:\/\/demosites.royal-elementor-addons.com\/financial-services-v1\/?page_id=9"},"modified":"2026-04-26T23:20:47","modified_gmt":"2026-04-26T23:20:47","slug":"about","status":"publish","type":"page","link":"https:\/\/sadakeliye.com\/index.php\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"971\" class=\"elementor elementor-971\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8030a81 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"8030a81\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9408ba5 elementor-widget elementor-widget-heading\" data-id=\"9408ba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">About Us<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e75dfe7 elementor-widget elementor-widget-text-editor\" data-id=\"e75dfe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"cvGsUA direction-ltr align-center para-style-body\">Home \/ About Us<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24ca910 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"24ca910\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98199d2 elementor-widget elementor-widget-heading\" data-id=\"98199d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\"We create conscious luxury experiences through lab-grown <br>diamond brilliance.\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb8c47b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"bb8c47b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c34770f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"c34770f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\n\t\t<img class=\"e-image-base \" \n\t\t\t\t\tdata-interaction-id=\"30d4dea\" \n\t\t \n\t\t \n\t\t\t\t\t\t\t\t\tid=\"1181\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/sadakeliye.com\/wp-content\/uploads\/2026\/04\/Sada-Showroom.png\"\n\t\t\t\t\t\t\t\t\t\t\t\twidth=\"850\"\n\t\t\t\t\t\t\t\t\t\t\t\theight=\"680\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sadakeliye.com\/wp-content\/uploads\/2026\/04\/Sada-Showroom.png 850w, https:\/\/sadakeliye.com\/wp-content\/uploads\/2026\/04\/Sada-Showroom-300x240.png 300w, https:\/\/sadakeliye.com\/wp-content\/uploads\/2026\/04\/Sada-Showroom-768x614.png 768w\"\n\t\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0915870 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"0915870\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a69d57 elementor-widget elementor-widget-heading\" data-id=\"1a69d57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Story About \"SADA Ke Liye\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fab601 elementor-widget elementor-widget-text-editor\" data-id=\"1fab601\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>At Sada, we believe jewellery is more than an accessory \u2014 it is a reflection of emotions, memories, and moments that stay with you forever.<\/p><p>Rooted in our journey from Odisha and shaped by a vision to create something meaningful, Sada was built with a simple intention: to offer jewellery that feels personal, honest, and timeless.<\/p><p>We specialize in lab-grown diamonds and silver jewellery, combining modern innovation with classic elegance. Our approach is thoughtful and responsible ~ bringing you designs that not only look beautiful but also align with the values of today\u2019s generation.<\/p><p>Every piece at Sada is crafted with attention to detail, quality, and purpose. Whether it\u2019s a celebration, a milestone, or an everyday moment, our jewellery is designed to become a part of your story.<\/p><p>What truly defines us is our commitment to transparency, trust, and lasting relationships. We don\u2019t just create jewellery ~we create experiences that stay with you.<\/p><p>As we continue to grow, our focus remains the same:<br \/>to stay true to our values and create something that lasts\u2026 Sada ke liye.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6505dfb e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"6505dfb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6aec70a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6aec70a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fad5af e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"4fad5af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a859604 elementor-widget elementor-widget-heading\" data-id=\"a859604\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Director's Message<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f39358e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f39358e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1442fc e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"c1442fc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4873950 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"4873950\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\n\t\t<img class=\"e-image-base \" \n\t\t\t\t\tdata-interaction-id=\"138f760\" \n\t\t \n\t\t \n\t\t\t\t\t\t\t\t\tid=\"1232\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/sadakeliye.com\/wp-content\/uploads\/2026\/04\/Madhu-1.png\"\n\t\t\t\t\t\t\t\t\t\t\t\twidth=\"320\"\n\t\t\t\t\t\t\t\t\t\t\t\theight=\"320\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sadakeliye.com\/wp-content\/uploads\/2026\/04\/Madhu-1.png 320w, https:\/\/sadakeliye.com\/wp-content\/uploads\/2026\/04\/Madhu-1-300x300.png 300w, https:\/\/sadakeliye.com\/wp-content\/uploads\/2026\/04\/Madhu-1-150x150.png 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b604dcc e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"b604dcc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad23c38 elementor-widget elementor-widget-heading\" data-id=\"ad23c38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u201cEvery piece of jewellery carries a story , I want that story to be yours.\u201d\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75d3acf elementor-widget elementor-widget-text-editor\" data-id=\"75d3acf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For me, Sada is more than just a brand ~ it is an expression of emotions and meaningful connections. From the very beginning, our intention has been to create jewellery that becomes a part of people\u2019s most special moments.<\/p><p>Carrying our roots from Odisha, we continue to build Sada with passion, care, and a deep understanding of what jewellery truly represents in people\u2019s lives.<\/p><p>I believe jewellery should not only look beautiful, but also feel personal and timeless. That is why every design and every collection at Sada is created with an emotional connection in mind.<\/p><p>Each piece is a promise of elegance, trust, and a lasting bond.<\/p><p>Because some things are not meant just for today\u2026<br \/>they are meant to stay Sada Ke Liye.<\/p><p><em><strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Dr. Epari Madhusmita Patra<\/span>, Director<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ee58e9 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"5ee58e9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c9cee64 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"c9cee64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7c1e16 elementor-widget elementor-widget-heading\" data-id=\"e7c1e16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u201cEvery dream begins with a small, honest step.\u201d\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f5a520 elementor-widget elementor-widget-text-editor\" data-id=\"0f5a520\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Moving from Odisha to Delhi NCR has been more than just a geographical shift for me it has been a journey of vision, persistence, and belief. I always wanted to build something that goes beyond business, something that earns people\u2019s trust.<\/p><p>With Sada, the idea was simple \u2014 to create jewellery that is not just worn, but felt. Choosing lab-grown diamonds and silver reflects that vision modern, responsible, and meaningful.<\/p><p>This is our first venture in Delhi NCR, but the effort, patience, and determination behind it go back a long way.<\/p><p>To me, true luxury is not just about design it is about honesty, transparency, and consistency.<\/p><p>And Sada stands for exactly that something that stays with you\u2026 Sada Ke Liye.<\/p><p><em><strong><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Epari Sridhar<\/span>, Director<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec17c00 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"ec17c00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t\n\t\t<img class=\"e-image-base \" \n\t\t\t\t\tdata-interaction-id=\"a0b72ee\" \n\t\t \n\t\t \n\t\t\t\t\t\t\t\t\tid=\"1230\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/sadakeliye.com\/wp-content\/uploads\/2026\/04\/Sridhar-e1777243475884.png\"\n\t\t\t\t\t\t\t\t\t\t\t\twidth=\"320\"\n\t\t\t\t\t\t\t\t\t\t\t\theight=\"320\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/sadakeliye.com\/wp-content\/uploads\/2026\/04\/Sridhar-e1777243475884.png 320w, https:\/\/sadakeliye.com\/wp-content\/uploads\/2026\/04\/Sridhar-e1777243475884-300x300.png 300w, https:\/\/sadakeliye.com\/wp-content\/uploads\/2026\/04\/Sridhar-e1777243475884-150x150.png 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9657776 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"9657776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-751a206 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"751a206\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInLeft&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd7e273 elementor-widget elementor-widget-image\" data-id=\"fd7e273\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"710\" src=\"https:\/\/sadakeliye.com\/wp-content\/uploads\/2024\/06\/img7.jpg\" class=\"attachment-full size-full wp-image-779\" alt=\"\" srcset=\"https:\/\/sadakeliye.com\/wp-content\/uploads\/2024\/06\/img7.jpg 1000w, https:\/\/sadakeliye.com\/wp-content\/uploads\/2024\/06\/img7-300x213.jpg 300w, https:\/\/sadakeliye.com\/wp-content\/uploads\/2024\/06\/img7-768x545.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0876684 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"0876684\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInRight&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b33a34 elementor-widget elementor-widget-heading\" data-id=\"3b33a34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Core values and Principles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76264e8 elementor-widget elementor-widget-text-editor\" data-id=\"76264e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>At <em data-start=\"37\" data-end=\"51\">Sada Ke Liye<\/em>, our values are deeply rooted in a century-old legacy of trust, integrity, and craftsmanship, while embracing a forward-thinking vision of sustainable luxury. We are committed to offering lab-grown diamond and silver jewellery that reflects not only brilliance and elegance but also responsibility and ethical practices. Every piece we create is guided by precision, innovation, and a passion for excellence, ensuring it stands the test of time. With a strong customer-first approach, we aim to build meaningful relationships and deliver experiences that go beyond jewellery. Our philosophy is simple \u2014 to create designs that are timeless, conscious, and crafted to be cherished forever, <em data-start=\"740\" data-end=\"754\">Sada Ke Liye<\/em>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c810915 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c810915\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Integrity &amp; Trust \u2013 A century-old legacy built on transparency and reliability<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sustainable Luxury \u2013 Ethical brilliance through lab-grown diamonds and silver jewellery<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Craftsmanship Excellence \u2013 Precision, artistry, and timeless design in every piece<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Customer Experience \u2013 Creating meaningful moments beyond just jewellery<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About Us Home \/ About Us &#8220;We create conscious luxury experiences through lab-grown diamond brilliance.&#8221; Story About &#8220;SADA Ke Liye&#8221; At Sada, we believe jewellery is more than an accessory \u2014 it is a reflection of emotions, memories, and moments that stay with you forever. Rooted in our journey from Odisha and shaped by a vision to create something meaningful, Sada was built with a simple intention: to offer jewellery that feels personal, honest, and timeless. We specialize in lab-grown diamonds and silver jewellery, combining modern innovation with classic elegance. Our approach is thoughtful and responsible ~ bringing you designs that not only look beautiful but also align with the values of today\u2019s generation. Every piece at Sada is crafted with attention to detail, quality, and purpose. Whether it\u2019s a celebration, a milestone, or an everyday moment, our jewellery is designed to become a part of your story. What truly defines us is our commitment to transparency, trust, and lasting relationships. We don\u2019t just create jewellery ~we create experiences that stay with you. As we continue to grow, our focus remains the same:to stay true to our values and create something that lasts\u2026 Sada ke liye. Director&#8217;s Message \u201cEvery piece of jewellery carries a story , I want that story to be yours.\u201d For me, Sada is more than just a brand ~ it is an expression of emotions and meaningful connections. From the very beginning, our intention has been to create jewellery that becomes a part of people\u2019s most special moments. Carrying our roots from Odisha, we continue to build Sada with passion, care, and a deep understanding of what jewellery truly represents in people\u2019s lives. I believe jewellery should not only look beautiful, but also feel personal and timeless. That is why every design and every collection at Sada is created with an emotional connection in mind. Each piece is a promise of elegance, trust, and a lasting bond. Because some things are not meant just for today\u2026they are meant to stay Sada Ke Liye. Dr. Epari Madhusmita Patra, Director \u201cEvery dream begins with a small, honest step.\u201d Moving from Odisha to Delhi NCR has been more than just a geographical shift for me it has been a journey of vision, persistence, and belief. I always wanted to build something that goes beyond business, something that earns people\u2019s trust. With Sada, the idea was simple \u2014 to create jewellery that is not just worn, but felt. Choosing lab-grown diamonds and silver reflects that vision modern, responsible, and meaningful. This is our first venture in Delhi NCR, but the effort, patience, and determination behind it go back a long way. To me, true luxury is not just about design it is about honesty, transparency, and consistency. And Sada stands for exactly that something that stays with you\u2026 Sada Ke Liye. Epari Sridhar, Director Core values and Principles At Sada Ke Liye, our values are deeply rooted in a century-old legacy of trust, integrity, and craftsmanship, while embracing a forward-thinking vision of sustainable luxury. We are committed to offering lab-grown diamond and silver jewellery that reflects not only brilliance and elegance but also responsibility and ethical practices. Every piece we create is guided by precision, innovation, and a passion for excellence, ensuring it stands the test of time. With a strong customer-first approach, we aim to build meaningful relationships and deliver experiences that go beyond jewellery. Our philosophy is simple \u2014 to create designs that are timeless, conscious, and crafted to be cherished forever, Sada Ke Liye. Integrity &amp; Trust \u2013 A century-old legacy built on transparency and reliability Sustainable Luxury \u2013 Ethical brilliance through lab-grown diamonds and silver jewellery Craftsmanship Excellence \u2013 Precision, artistry, and timeless design in every piece Customer Experience \u2013 Creating meaningful moments beyond just jewellery<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-971","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sadakeliye.com\/index.php\/wp-json\/wp\/v2\/pages\/971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sadakeliye.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sadakeliye.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sadakeliye.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sadakeliye.com\/index.php\/wp-json\/wp\/v2\/comments?post=971"}],"version-history":[{"count":16,"href":"https:\/\/sadakeliye.com\/index.php\/wp-json\/wp\/v2\/pages\/971\/revisions"}],"predecessor-version":[{"id":1262,"href":"https:\/\/sadakeliye.com\/index.php\/wp-json\/wp\/v2\/pages\/971\/revisions\/1262"}],"wp:attachment":[{"href":"https:\/\/sadakeliye.com\/index.php\/wp-json\/wp\/v2\/media?parent=971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}